It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. It will boost your opt-in rate. It boosts sales, too.

Why does it work?

There’s no real mystery. Most of the web is cold and impersonal. It adds a human touch to your site. And adds the feel of a real live person. Audio literally breathes life into your website. And this aliveness creates more interaction with your visitors.

The benefits of audio

You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. Secondly, you will not have to spend as much to make the sales. You see, you’ll be able to skip the expensive copywriter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

And you will increase your subscriber opt-in rate. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

Some web audio ideas

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.

Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. And take them all the way through buying your product.

Product testimonials are great. It’s good to get written testimonials. But audio testimonials are great! It’s much hard to fake an audio testimonial. Using audio makes it much more believable. And that increases your results.

Here’s a bonus tip

Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. Plus people love audio products. Podcasts are still popular, so this is a great format. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!

Is adding audio hard?

It’s so simple you won’t believe it. There’s software that will show you how to add audio to a website. There’s no knowledge required on your part. The program records and then converts the recording and generates an audio button. Simply copy the code and paste it in your site. There’s nothing to worry about.

Summary

Here’s a recap of the benefits. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You’ll get more subscribers. And you can quickly produce products and website sales copy. No many people are doing this. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.

conversion tips · internet marketing · marketing · sales · web audio