Customer satisfaction is a reflection of what we feel about a good or service, so when this report ranked the most popular social networking site at the buttom it seemed a bit of a surprise. Lets find out more, why is this the case?

According to the Foresee Annual E business Report the respondents gave answers including privacy and security concerns, the technology that controls the news feeds, advertising, the constant and unpredictable interface changes, spam, navigation troubles, annoying applications with constant notifications, and functionality, to name a few. There is
no shortage of complaints about Facebook.

However, according to July 2010 Hitwise data, Facebook is the number one website in the country, with 9% of all website visits (Google has 7.4% and Yahoo! 3.8%) and 55% of all social media visits.Facebook’s market dominance in the U.S. and around the world is indisputable. How can it be so popular if people dislike it so much?

There are a few reasons Facebook can continue to have market success despite abysmally low customer
satisfaction:
* Facebook has its own version of a monopoly. Although there are literally hundreds of social networking
sites available around the world, Facebook has surged from 200 million global users 15
months ago to more than 500 million today, according to the New York Times. There really is no
other choice for people wanting to connect with friends, family, and colleagues regardless of interest,
age, geographic location, gender, etc.
* Research shows that customer satisfaction with social media sites is somewhat age-related. Older people are less satisfied with Facebook than are younger people, who are less impacted by the privacy concerns and changes to the interface. Young people helped to make Facebook successful, and they like it a little better. However, the fastest-growing Facebook segments are all older adults, so higher satisfaction among young people will not carry the company far.
* Customers are willing to suffer through a poor experience in return for the benefits Facebook provides.
This is a rare scenario in the American economy: usually customer satisfaction is intertwined with market success. The few exceptions to this rule (airlines, cable companies, and fast food) are
operating in a sphere where there are no true standouts, so the bar is low. Should MySpace stage a comeback, or should any other competitor to Facebook deliver a truly superior customer experience,
Facebook should have cause for concern. Right now, only Wikipedia and YouTube surpass Facebook in terms of customer satisfaction, and they are not in direct competition. One aspect of Facebook loyalty not often discussed is that it acts as a storehouse for many people’s pictures and videos.

As for businesses, it acts as a platform to connect with a wide audience which is why social media is an importnat marketing tool. Do check out our ‘Amazing Stats On Social Media’ blog. For example There are more than 3.5 bn pieces of content (web links, news stories, blog posts) shared each week on Facebook.

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis.

Want to find out more about Social Media, syscomminternational.com for yourSearch Engine Marketing needs.

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You may not realize how link building a building block of search engine optimization can help you promote your website. Links are areas on a web page where viewers can click and travel directly to a second separate web page. Direct navigation means that people will not spend time on search engines trying to find your site and this is often why they are a preferred method of navigating the Internet.

When the right people click on links to your website, they are more inclined to purchase your products or services and this is the secret of how links can help improve the amount of traffic to your site. Link building also has the added benefit of helping to increase your search engine ranking, since many search engines take links into account when they are deciding how high your site will rank. However, it is as much the quality of the links as the number that you have.

One of the first things you can do is to put articles on other websites that link back to your site. Whether you choose GoArticles, About.com or even EZine.com, is not important. The key is to use well-written articles that directly relate to your products or services. People will read the articles and click on the links. Articles are great because they allow you to bring in targeted traffic that is more likely to purchase your products or book your services. You can also use blogs, press releases, and news stories as a way to get people to click on your site. This is great because again, it is targeted traffic.

Part of getting link building is allowing links onto your site. By linking to other sites that compliment the services or products that you are selling you can often get your links on their sites. This can be great especially if they are already sites that have a lot of traffic since it can increase your visibility substantially.

Another fantastic opportunity to build quality links can be found on social networking sites. This is because people tend to use these sites much more frequently when deciding what products they want to buy. Again, the links that are placed on these kinds of sites can help generate high quality traffic to your site.

People are amazed at just how quickly traffic to your website will increase once you begin to build high quality links as part of a search engine optimization campaign. If you make sure that you do it in such a way that you are being careful about where your links end up and place them properly you may be amazed at how quickly your site can start getting increased traffic flow.

I hoped you enjoyed this article by Sam Overland. Sam works in the search engine optimization Northern Ireland industry.

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