Effective Online Marketing Strategies | Marketing Strategies That Produce Results?

TAG | free traffic

No one can deny that you need traffic to your website in order to succeed online. And free traffic beats everything else. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

You’ve experienced this process a lot of times. You go to Google. Enter in a word or phrase you want to research. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. In fact, the first page of results receives almost all the free traffic. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. And follows new links it finds immediately.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

Great content

This is also called on-page SEO. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.

Your links

The second factor is your linking. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.

A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And the more you do the better.

Make your site active

And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. One way to keep adding new content it through RSS feeds.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This will get your more inbound links. And it gets people to visit the site you link to.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. Creating profiles on a ton of forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.

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Aug/10

13

Traffic Generation Tips

The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

How, then do you get traffic to your site?

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0 Sites
  • Article Marketing
  • Video Sites

OK, so how do they work?

Web 2.0

Web 2.0 is the name given to websites that get their content from their users. What this means for you is that you can join into the community and add your own content. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Articles Sites

The natural next topic is article marketing. Article sites are in essence web 2.0 websites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. If you want to generate traffic from articles follow these steps:

  • First, spend the time to determine your keywords
  • Write specifically to target these keywords
  • Use anchor text links in the article and the “resource box”

Video Marketing

The last of this group is video marketing. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

Here’s how to get free traffic using video

  • Set up your YouTube account
  • Turn off all the modules in your account profile
  • Put relevant “tags” in your profile
  • Add a link to your website
  • Add 1 or more videos to your profile
  • Include your keywords in the title, description and tags

Summary:

If you take action on the items listed here you’ll have free traffic in no time.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

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