Effective Online Marketing Strategies | Marketing Strategies That Produce Results?

Get indexed, get ranked, get traffic

No one can deny that you need traffic to your website in order to succeed online. And free traffic beats everything else. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

You’ve experienced this process a lot of times. You go to Google. Enter in a word or phrase you want to research. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. In fact, the first page of results receives almost all the free traffic. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. And follows new links it finds immediately.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

Great content

This is also called on-page SEO. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.

Your links

The second factor is your linking. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.

A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And the more you do the better.

Make your site active

And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. One way to keep adding new content it through RSS feeds.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This will get your more inbound links. And it gets people to visit the site you link to.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. Creating profiles on a ton of forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.

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