To effectively funnel traffic to your site, you need to learn search engine optimization. This is a free marketing tactic that brings in traffic related to your niche. For those of you who need cheap or free marketing strategies, this is definitely one you want to learn if you want to blow by solid competition. These are a few tactics to lay the groundwork.

The first thing you want to do is understand where you are currently ranked with certain keywords. Utilizing Alexa and Google toolbar are free tools to help you take a look where you stand. After that you want to find out how your site is reached from your referrer.

Choosing the keywords and using them the right way is essential to SEO. There are numerous ways to take your site higher up the search engine results such as regular HTML, domain addresses and adding a title to your images. Keep in mind that Google frowns upon forcing keywords too many times in your site and you can get penalized.

Building back links is an endless chore especially if you have a very competitive keyword. Writing articles and building back links on different websites take a lot of time but can be very rewarding. Create original content and be sure to always link back to your website using anchor text.

Describing images using HTML code is a great way to show search engine spiders the relevancy of your site. This is often overlooked and can really separate your site from millions of others.

Make sure to submit your website to multiple directories. This will increase the exposure your website gets and therefore increase the number of hits you can get.

Leverage social media to build a viral effect for your website. If you have original and useful content that a lot of people like, they’ll be more than happy to spread the word to all of their connections. Some good examples are Facebook, twitter and social bookmarking sites.

There’s no doubt you have to sacrifice time to build on free advertising. Majority of people aren’t willing to do this and they tend to lose out on massive amounts of traffic as well as income. You will definitely need to put in a lot of time to master this concept but winning out on highly competitive keywords will make it worth it in the end.

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internet marketing · Marketing and Advertising · Search Engine Optimization · seo